Property Manager SEO Math

Calculating Average Customer Value


To estimate the average customer value, we need to consider the typical revenue generated from a client over a year.

Example Calculation:

  • Single-family residential property:
  • Monthly management fee: $150 (assuming 10% of $1,500 monthly rent)
  • Additional services (leasing, maintenance, etc.): $1,200 annually
  • Annual value: ($150 x 12) + $1,200 = $3,000
  • Multi-family residential property (10 units):
  • Monthly management fee: $600 (assuming 6% of $10,000 monthly rent)
  • Additional services: $3,000 annually
  • Annual value: ($600 x 12) + $3,000 = $10,200
  • Commercial property:
  • Monthly management fee: $750 (assuming 7.5% of $10,000 monthly rent)
  • Additional services: $5,000 annually
  • Annual value: ($750 x 12) + $5,000 = $14,000


Conclusion

The average customer value of a client for a property manager can range from around $3,000 to $14,000 annually, depending on the type of property and services provided. For residential property managers focusing on single-family homes, an average value might be around $3,000 to $5,000 per year. For those managing multi-family or commercial properties, the value can be significantly higher, potentially exceeding $10,000 annually.


Click Through Rate Based on Ranking on Google


  • Top 3 positions: Around 20% of all clicks
  • Positions 4-10: Around 5% of all clicks
  • Not ranking on Google: 0% of all clicks


Assuming the property manager's website is viewed by 5,000 potential clients per year:


Not Ranking on Google

  • CTR: 0%
  • Annual Clients: 0
  • Annual Revenue: 0 clients * $3,000 = $0


Ranking in the Bottom Top 10 (Positions 4-10)

  • CTR: 5%
  • Annual Clients: 5,000 * 5% = 250
  • Annual Revenue: 250 clients * $3,000 = $750,000


Ranking in the Top 3

  • CTR: 20%
  • Annual Clients: 5,000 * 20% = 1,000
  • Annual Revenue: 1,000 clients * $3,000 = $3,000,000


Ranking in the Number One Spot

Although the number one spot can often get a higher CTR, we'll use the same estimate as for the top 3 for simplicity.

  • CTR: 20%
  • Annual Clients: 5,000 * 20% = 1,000
  • Annual Revenue: 1,000 clients * $3,000 = $3,000,000


Summary of Annual Revenue Differences

  • Not Ranking on Google: $0
  • Bottom Top 10 (Positions 4-10): $750,000
  • Top 3: $3,000,000
  • Number One Spot: $3,000,000