Discover how Lightning Creator's expert SEO strategies can elevate your property management website, increase visibility, and attract more tenants, helping you outperform the competition.
How to Beat the Competition
Every potential client I’ve spoken to wants their business to rank in the top 10, or even the number one spot on Google. When your website is the first one potential customers click on, it’s like winning the lottery—one in three clicks will likely hire your company. This is why your competitors are doing everything they can to stay at the top.
The Lightning Creator Difference
At Lightning Creator, we employ a suite of proven SEO strategies to help your website climb the ranks and stay on top. Here are some of the most important tactics we use to ensure you outshine the competition:
Keyword Research: Identifying the right keywords is foundational. We delve deep into understanding what potential clients are searching for and tailor your website content to match these terms.
Onsite Optimization: This includes optimizing your website's content, meta descriptions, and title tags to ensure they are search engine friendly. We also enhance user experience, ensuring your site is fast, mobile-friendly, and easy to navigate.
Backlink Building: High-quality backlinks from reputable sites are crucial for improving your site's authority. We focus on securing these links through professional and standard backlink strategies.
Local Business Citations: We ensure your business is listed accurately in all relevant local directories. This boosts your local SEO, making it easier for clients in your area to find you.
Google Search Console Installation: We set up and monitor Google Search Console to track your site's performance and fix any issues that might be hindering your rankings.
Content Creation: Regularly updating your site with fresh, relevant content is key. We provide standard onsite copy and blog posts that engage visitors and improve your SEO.
Site Speed Optimization: Fast-loading sites rank better and provide a better user experience. We optimize your site to ensure it loads quickly.
By implementing these strategies, we help your website not only reach the top but stay there, driving more traffic and converting visitors into clients.
What Your Competition is Doing
On average, local property management companies in the top 10 spend between $5,000 and $10,000 per month on SEO to achieve that ranking. Large national companies spend between $30,000 and $50,000 per month to stay in the top three spots. Your competition understands the value of ranking in the top 10 and the top 3 of Google search results. If you rank in the top 10, you can potentially make around $750k a year from online leads. If you're in the top 3, you can easily exceed $3 million, and that's for just one local metro area. National brands can multiply these numbers exponentially.
Better SEO Means Better Results
Many SEO agencies promise top rankings for unbelievably low prices, often just a couple of hundred dollars per month. Some even offer services on platforms like Fiverr for as little as five dollars. Unfortunately, companies making such promises are usually looking to make a quick buck, not genuinely help you reach your goals. These experiences leave clients wary, thinking that SEO is a fool's errand and a waste of money.
In fact, I've seen companies harmed by hiring cut-rate SEO agencies. These agencies often create backlinks to spam websites. They give you the number of backlinks they promised, but the backlinks are garbage, and Google sees your website as spam.
Why You Should Hire an SEO Agency
To beat the competition and secure a top ten spot, you need to invest in your website's SEO and hire a dedicated team.
Consider the cost of hiring a full-time SEO employee: that's about $6,400 per month, and results can vary greatly depending on their expertise.
Last year, I spoke with a potential client, a real estate broker and property manager, who initially decided to hire an internal SEO specialist after a bad experience with a previous SEO agency. Seven months later, they called me, frustrated with their internal hire who wasn't delivering results. They paid this person full-time for seven months before letting them go due to a lack of performance and motivation.
When this client hired us, we cleaned up several SEO issues their employee had created. Within six months, they were ranking in the top 10 for their keywords.
At Lightning Creator, we focus exclusively on SEO. This dedication allows us to deliver on our promises and help businesses like yours stay focused on your primary tasks while we drive more traffic to your website.
Save Time
Earn More
Grow Faster
Better SEO
Rank Higher, Earn More
Our comprehensive SEO strategies address the specific challenges you face as a property manager, from the complexities of SEO to overcoming the shortcomings of previous efforts. By leveraging over 20 years of experience and a wide array of services, we help you enhance your online presence, drive traffic, and grow your business. Contact Lightning Creator today to discover the benefits of professional SEO services and elevate your digital presence.
What SEO Means For Property Managers
Improving from not ranking to the bottom of the top 10 can yield an additional $750,000 annually, while achieving a top 3 position can bring in $3,000,000 per year.
With 86% of our clients reaching the top 10 within six months, Lightning Creator's proven strategies can significantly enhance your online visibility and revenue.
Not Ranking on Google
Estimated Yearly Income: $0
If you're not in the top ten in terms of ranking, you're effectively not ranking on Google. Less than 1% of websites receive any clicks if they are not in the top ten of the search results. Show Math
Top Ten Ranking on Google (Spots 4-10)
Estimated Yearly Income: $750,000
Being in the bottom half of the top ten can generate an estimated $750,000 in additional annual revenue. This significant increase is due to the higher visibility and increased click-through rates associated with these positions, compared to being outside the top ten. Ensuring your website maintains this ranking can lead to consistent, tangible financial benefits for your business. Show Math
Top Three Ranking on Google
Estimated Yearly Income: $3,000,000
Ranking in the top three on Google can generate an estimated $3,000,000 in additional annual revenue for your property management website. The increased visibility and click-through rates from these positions provide substantial financial benefits for your business. Show Math
A Smart Investment
Investing in SEO is one of the best decisions a property manager can make. SEO not only increases your online visibility but also provides long-term value for your company. By improving your search rankings, you can benefit from consistent, organic, and free marketing for your business. Over time, a well-executed SEO strategy leads to sustained growth, attracting more clients and increasing your revenue.
