Common SEO Issues

SEO can be complicated, and it's easy to make mistakes that hurt your rankings. As a property manager, you might be struggling with some common issues. For example, keyword stuffing, or overusing keywords, can lead to penalties and a poor user experience. Ignoring mobile optimization can also be a problem since search engines prioritize mobile-friendly sites.

If your content is thin or irrelevant, it won't perform well. Technical SEO issues like slow site speed, broken links, and improper use of headers can make it hard for search engines to index your site. A lack of quality backlinks can also hurt your ranking because these links show search engines that your content is valuable.

Duplicate content can confuse search engines and dilute your ranking potential. Failing to optimize for local search means missing out on local customers. Neglecting meta tags, which help search engines understand your content, can reduce your click-through rates.



Providing a poor user experience, like difficult navigation or slow loading times, can also negatively impact your rankings. Finally, ignoring analytics and tracking means missing out on valuable insights that could improve your SEO strategy. By addressing these issues, you can improve your site's performance and attract more customers.

Backlink

SEO Issues

Backlinks signal to search engines that other websites find your content valuable and authoritative, but not all backlinks are beneficial. For instance, backlinks from low-quality or spammy websites can harm your ranking, as search engines may see them as manipulative. Acquiring a large number of backlinks quickly, especially from unrelated or low-quality sites, can trigger penalties for unnatural link building.

Common Backlink Issues

Many SEO companies will try to sell you on the idea that the more backlinks, the better. While it's true that more backlinks generally lead to better rankings, quality links matter more than the number of links. Search engines are smart, and they know if a bunch of your links are coming from low-ranking, non-authoritative sites. Here are some common bad backlinks to watch out for.

Irrelevant backlinks, or links from sites that have no relevance to your content or industry, can hurt your ranking. Search engines prefer backlinks from sites within the same or a related niche. Link farms, which are networks of websites created solely to exchange links, can lead to penalties if detected by search engines. Similarly, buying links to manipulate rankings violates search engine guidelines and can result in penalties.

Excessive reciprocal linking (you link to me, I link to you) can be seen as an attempt to game the system and lead to penalties. If your site is linked to or from a site that has been penalized or blacklisted by search engines, your ranking can suffer. Over-optimizing anchor text by using the same keyword-rich text excessively in backlinks can look manipulative.

Negative SEO, where competitors build harmful backlinks to your site to lower your ranking, can be challenging to manage. Not regularly auditing your backlink profile can result in harmful links accumulating over time. To mitigate these risks, focus on building high-quality, relevant backlinks from reputable sites. Regularly check your backlink profile using tools like Google Search Console, Ahrefs, or Moz, and use the disavow tool to distance your site from harmful links.

How We Help You Fix Your SEO

At Lightning Creator, we’re here to help you boost your business online. Depending on the size of your business and how fast you want to grow, we offer three great SEO options: the 40, 50, and 60-hour per month plans. Each of these plans is based on the number of billable hours. We can do more with fewer hours because we have a whole team of experts contributing to the work.

40-Hour Per Month SEO Option:

If you’re running a smaller property management firm or working in a less crowded market, our 40-hour SEO plan will give you a strong foundation. Here’s what you get:

• 6-8 Main Keywords: We’ll target the key terms that matter most to your business.
• Comprehensive SEO Features: From a pre-audit and keyword research to setting up Google Search Console and XML sitemaps, we’ve got you covered.
• Quality Over Quantity: We focus on creating quality backlinks and on-site content to ensure steady progress.

This plan is perfect if you want to establish a solid online presence without needing to grow super fast.

50-Hour Per Month SEO Option:

If you’re in a bigger city with more competition, the 50-hour SEO plan is for you. Here’s what you’ll get:

• 10 Main Keywords: We’ll expand the scope of the search terms we target.
• Enhanced SEO Features: In addition to the basics, we’ll optimize your site speed, build professional backlinks, and create onsite blog posts.
• Focused Strategy: We’ll tackle specific challenges like local SEO, user experience improvements, and high-quality content creation.

This option is ideal if you’re looking to compete more effectively in larger metro markets and see significant improvements in your search rankings.

60-Hour Per Month SEO Option:

If you want to dominate in highly competitive metro areas, the 60-hour SEO plan is your best bet. Here’s what’s included:

• 12 Main Keywords: We’ll target a wide range of keywords to maximize your visibility.
• Premium SEO Services: We’ll conduct an in-depth preliminary audit, build premium backlinks, and optimize both onsite and offsite elements.
• Aggressive Growth Strategy: We’ll aim for top rankings quickly and work hard to maintain them, ensuring your business stands out.

This plan is perfect if you’re aiming for rapid and substantial growth and want to establish yourself as a leader in major metro areas.

Save Time

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Better SEO

Case Studies

Suburban Property Management in Denver, CO

Lightning Creator had a client in Denver, a property management company specializing in residential properties, including single-family homes and small apartment complexes. They initially hired another agency to handle their SEO, but after six months, they saw little to no improvement in their rankings. The agency focused solely on keyword stuffing and lacked a comprehensive strategy.

Identified Issues:

• Keyword Stuffing: The previous agency's overemphasis on keyword stuffing led to poor user experience and search engine penalties.
• Ignoring Mobile Optimization: The client's website was not mobile-friendly, causing significant drops in mobile search rankings.
• Poor Quality Content: The content created by the initial agency was thin and irrelevant, failing to provide value to the audience.

When they came to us, we implemented the 40-hour SEO plan, targeting 6-8 main keywords such as "suburban property management Denver" and "residential property managers Denver." We started with a thorough pre-audit to identify gaps, conducted comprehensive keyword research, and set up Google Search Console and XML sitemaps. Additionally, we focused on quality backlinking rather than quantity, ensuring that each link was relevant and authoritative.

Within six months, their website began climbing the search rankings, reaching the top ten for their target keywords. Over the course of a year, they continued to improve, significantly increasing their inquiries and expanding their client base. This success was a direct result of our strategic and comprehensive SEO approach.

Property Management in Scottsdale, AZ

We worked with a property management firm in Scottsdale, Arizona, managing high-demand properties including commercial spaces and upscale residential buildings. Initially, they tried to handle SEO in-house, believing that generating a large number of backlinks would suffice. Despite their efforts, they failed to rank, as their backlinks were from low-quality sources and their onsite SEO was lacking.

Identified Issues:

• Low-Quality or Spammy Backlinks: The client built a large number of backlinks from low-quality sources, which negatively impacted their rankings.
• Ignoring Local SEO: The client overlooked optimizing for local search, missing out on a significant portion of their potential audience.
• Poor User Experience (UX): The website had navigation issues and slow loading times, which hurt their SEO performance.

Lightning Creator stepped in with the 50-hour SEO plan, targeting 10 crucial keywords such as "commercial property management Scottsdale" and "property managers Scottsdale." We started by cleaning up their backlink profile, focusing on acquiring high-quality, relevant backlinks. We also improved their site speed, created onsite blog posts, and optimized their site structure and metadata.

Within six months, their website broke into the top ten search results. Over the course of a year, they continued climbing the rankings, resulting in a substantial increase in online inquiries and new clients. Our targeted and quality-focused SEO strategy was key to their success.

Premier Property Management in San Diego, CA

A property management company in San Diego came to Lightning Creator after hiring a full-time employee who claimed they could handle both website design and SEO. Unfortunately, the employee was primarily a designer and lacked the necessary SEO expertise, resulting in poor rankings and wasted time.

Identified Issues:

• Anchor Text Over-Optimization: The employee excessively used keyword-rich anchor text, leading to search engine penalties.
• Duplicate Content: The website had duplicate content issues, confusing search engines and diluting ranking potential.
• Low-Quality or Spammy Backlinks: The client's existing backlink profile consisted of many low-quality and irrelevant backlinks, which negatively impacted their site's authority and ranking.

We implemented our 60-hour SEO plan to turn things around. Targeting 12 essential keywords like "luxury property management San Diego," "high-end property managers San Diego," and "multi-unit property management San Diego," we began with an in-depth preliminary audit to identify and rectify on-site issues. We then focused on building premium backlinks, as the low-quality external backlinks were harming their ranking.

These premium backlinks were from authoritative and relevant sources, which helped improve their site's credibility and search engine trust.

We also optimized both onsite and offsite elements, and significantly improved site speed. This included creating high-quality content that was valuable to their target audience, optimizing meta tags, and ensuring a mobile-friendly design.

Within 6-8 months, their website secured a top three ranking. Our comprehensive and aggressive SEO strategy not only helped them achieve these top positions quickly but also maintained them, establishing the firm as the go-to choice for luxury and multi-unit property management in San Diego. This transformation was a testament to how critical proper SEO expertise is in achieving high rankings and sustaining them.

Rank Higher, Earn More

Our comprehensive SEO strategies address the specific challenges you face as a property manager, from the complexities of SEO to overcoming the shortcomings of previous efforts. By leveraging over 20 years of experience and a wide array of services, we help you enhance your online presence, drive traffic, and grow your business. Contact Lightning Creator today to discover the benefits of professional SEO services and elevate your digital presence.

What SEO Means For Property Managers

Improving from not ranking to the bottom of the top 10 can yield an additional $750,000 annually, while achieving a top 3 position can bring in $3,000,000 per year.

With 86% of our clients reaching the top 10 within six months, Lightning Creator's proven strategies can significantly enhance your online visibility and revenue.

A Smart Investment

Investing in SEO is one of the best decisions a property manager can make. SEO not only increases your online visibility but also provides long-term value for your company. By improving your search rankings, you can benefit from consistent, organic, and free marketing for your business. Over time, a well-executed SEO strategy leads to sustained growth, attracting more clients and increasing your revenue.